Natasha Bedingfield x Linda Perry
Natasha Bedingfield, multi-platinum Grammy Award-nominated artist best known for her chart topping single “Unwritten”, signed to Linda Perry’s record label “We Are Hear” in 2017. The label released the original soundtrack to the powerful 2017 documentary film Served Like A Girl, which included never-before-heard songs by Christina Aguilera, Gwen Stefani, P!nk, and Natasha Bedingfield.
Natasha’s opening track, "Hey Boy," needed a music video and marketing materials to accompany the release. We produced and shot this music video at a single location in Burbank, handling everything from the pre-production through post-production process. With the use of projectors and eye-catching visuals, we were able to convey the important message of female empowerment in an artistic and innovative way, coinciding with the theme of the film as well as the theme of the times (with not-so-subtle call outs to the likes of Donald Trump and Harvey Weinstein).
Additionally, We Are Hear concepted and designed all of Natasha’s album artwork and was responsible for its digital distribution to all major DSPs and artist management teams for social promos, as well as prepping layout and print production files for physical distribution of the CD to all major retail outlets.
Music Video: “Hey Boy”
Music video to the opening track from “Served Like A Girl”. This song was previously produced and written by Natasha and Linda Perry, but kept in the vault as a hidden B-Side until they decided this was the perfect opportunity to release it to the world. You would never guess the video was shot in just one location, with a wide variety of scenes ranging from motorcycling in the Hollywood Hills to a fun retro dance party to psychedelic backgrounds.
