Budweiser x MLB

MLB All Star Game Week

Budweiser collaborated with us in partnership with the MLB to establish an unforgettable eye-catching presence during the legendary MLB All Star Game.

We activated the Budweiser Clubhouse at three different locations simultaneously (Santa Monica Pier, LA Convention Center, and DTLA) to kick off MLB All Star Week, ending with our final activation at Dodger Stadium for the actual All Star Game itself.

The Budweiser Clubhouse created an exciting and fun atmosphere for consumers to relax and kick back while also providing an opportunity for engagement with the brand. We handed out free product samples and hosted a variety of interactive moments, including our custom-built “Hit The Buds” batting cage, along with other custom-built fabricated photo opportunities, bar builds, and SWAG stations.

Budweiser x MLB

Field of Dreams

We further extended our footprint from the MLB All Star Game to the iconic MLB Field of Dreams (a baseball game that takes place at the original set of the acclaimed 1989 film, “Field of Dreams”, starring Kevin Costner).

Strategically located at the front entrance, the Budweiser Clubhouse was the very first thing attendees saw when entering the stadium grounds, resulting in the highest possible brand visibility and opportunity for consumer engagement.

Consumers were able to drink beer and hang out in our custom-built and fabricated dug out or wait in line to participate in the very popular “Hit The Buds” batting cage interactive moment.