FIFA World Cup x Estrella Jalisco

Estrella Jalisco partnered with us to engage their core consumer by sponsoring an Official FIFA World Cup 2022™ Viewing Party in three major markets around the U.S. on the same day, at the same time for the most highly anticipated game of Mexico's World Cup journey - Mexico vs. Argentina. What started out as an activation toolkit with one hero event, soon became three Tier 1 events complete with a full fan experience - produced in about 5 weeks.

Thousands of people in each market attended our viewing party to watch the game on our massive LED screen, dance to the rhythmic tunes of multiple DJ sets, get their faces painted, create memories with unique photo moments and (in LA) see a live performance by the renowned Natanael Cano.