Warner Bros. x DC Comics
Batman
March 30, 2019 marks the official 80th anniversary of one of the greatest comic book characters of all time - Batman. To commemorate the legend, DC Comics and Warner Bros. geared up for a worldwide celebration, lighting up the Bat-Signal on the edifices of skyscrapers and landmarks around the world, alongside a wide array of global fan celebrations, including interactive photo opportunities, live music, food, games, and more.
To execute such a large-scale event, WB and DC Comics sought support in all areas of marketing and production ranging from digital to experiential. We provided unique guerilla tactics to drive hype and ticket sales from pre-heat through launch, as well as web design, print and OOH strategy, social strategy, digital production, and content creation for DC and Batman social platforms.
On the experiential front, we were tasked with event concepting and ideation for some of the New York, LA, and Austin portions of the global initiative. We were also responsible for producing the 2019 LA Batman Run Series, held at Grand Park in DTLA.
Warner Bros. x DC Comics
Wonder Woman
In addition to the Batman franchise, we provided a wide array of marketing and production services for the Wonder Woman franchise. We partnered with retailers and licensees to create engaging digital content for pre-sale and product launches on social platforms, as well as strategize content efforts to support product sales for movie releases. We also produced the DC Wonder Woman Run Series, partnering with influencer and 2x Olympic Gold Medalist, Gabby Douglas, and created all of the promo assets to help drive registration for the event.
