HBO Max x Art Basel

HBO Max’s “Human By Orientation” amplified and celebrated artists in the LGBTQ+ community by providing an opportunity for self expression at Art Basel 2021. We produced a 3-day pop-up art gallery in a speakeasy lounge setting consisting of six beautiful art pieces that uniquely illustrated HBO character quotes from hit shows like Euphoria and True Blood.

We also partnered with Instagram influencer, Matt Bernstein, and produced a guerrilla photo shoot in South Beach to create social content that displayed more quotes to further elevate and uplift the voices of the LGBTQ+ community.

Day 1 of the activation included an evening cocktail party (in collaboration with LoHi Magazine and art collective “Skin In The Game”) with an attendee count of 500+ people, DJs, full bar and passed hors d'oeuvres. Days 2 and 3 included a panel discussion with other world renown artists from the LGBTQ+ community as well as a makeup-tutorial session hosted by Matt Bernstein.